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We have released a new audience type in the platform to identify Mobile Ad IDs (MAIDS) that are likely to move to a new home address in a given month. This audience type is based on historical patterns and analysis on when and how often MAIDs change households. 

Users of our platform can create a Predicted Movers audience for digital campaigns and reporting & analytics, or to pull street addresses for direct mail efforts. This audience type identifies devices that are likely to move from their current home address, and does not predict where they may move to.

New home buyers will spend on average $9,400 after their move, and renters will spend around $4,700. OnSpot is providing a way for businesses in a variety of industries to capitalize on this lucrative segment. Industries that can benefit from our Predicted Movers audience include:

  • Home services
  • Moving companies & associated services
  • Real Estate
  • Retail
  • …and more

Predicted Movers audiences can be activated via our DSP publishing integrations or social media for digital campaigns, or for use in direct mail marketing by converting MAIDS within the audience to a household address. With a few clicks, enter a set of zip codes and the month you would like to pull, and the platform will return the MAIDS we have identified that are predicted to move in that month.

Contact our team today to learn more about this audience type and how it can benefit your business.

 

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