Quickly create custom digital and direct mail audiences tailored to your campaign objectives and activate them with the push of a button.
Geoframe
Easily draw a shape around any location of interest using our intuitive interactive map tools to size and save the resulting audience in the system. Or, create a trade area radius around your Geoframe for further analysis. It is that easy, in a few clicks you are ready to deliver a digital campaign against a custom targeted audience.
Quick Select Audience
Quick Select eliminates the need to draw individual Geoframes around every location of interest when building national, regional, and category-based audiences. Efficiently build an audience by selecting from millions of retail or commercial locations. Pick a radius and date range and the platform creates the rest.
Audience Uploads
Already have a database of addresses, store locations, or devices? Import residential or commercial address lists, your own pre-built polygons, a list of latitude/longitudes, or a pre-existing list of Mobile Ad ID’s. The platform also supports IP address imports that convert into MAID audiences.
Demographic Audience
Create local, regional, and national audiences from hundreds of household-level data elements using an easy-to-navigate menu to select attributes. The system interactively delivers audience sizing for further customization.
Web Pixel Audience
Visitors to your website don’t always take the desired action, but they can still be considered a lead interested in your product or service. Site visits from organic, search, or advertising traffic sources can be converted via their IP address into a mobile audience or mailing list via OnSpot’s automated, cookie-less process.
Responder Audience
Derived from an Attribution report, a responder audience contains Mobile Ad ID’s that showed up at a desired location after being served an ad. Utilize responders for re-targeting efforts, building loyalty programs, creating lookalikes and understanding audience response to different messaging.
Political Audience
Target politically oriented groups using industry-leading modeled data. Factors such as party affiliation, voter turnout, and donation amount prediction and/or percentile can be chosen on a sliding scale based on probability. These audiences can be activated for political campaigns to drive voter turnout or fundraising — and can also be used by businesses to sell products or services to politically driven consumers.
Predicted Mover Audience
Our historical data can identify MAIDs that are likely to move to a new home address. Users can get a Predicted Movers MAID audience for digital campaigns and reporting or street addresses for direct mail.
