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Audiences

Better Audiences Drive Better Results

Quickly create custom digital and direct mail audiences tailored to your campaign objectives and activate them with the push of a button.

Geoframe:
Easily draw a shape around any location of interest using our intuitive interactive map tools to size and save the resulting audience in the system. Or, create a trade area radius around your Geoframe for further analysis. It is that easy, in a few clicks you are ready to deliver a digital campaign against a custom targeted audience.

Quick Select Audience:
Quick Select eliminates the need to draw individual Geoframes around every location of interest when building national, regional, and category-based audiences. Efficiently build an audience by selecting from millions of retail or commercial locations. Pick a radius and date range and the platform creates the rest.

Audience Uploads:
Already have a database of addresses, store locations, or devices? Import residential or commercial address lists, your own pre-built polygons, a list of latitude/longitudes, or a pre-existing list of Mobile Ad ID’s. The platform also supports IP address imports that convert into MAID audiences.

Demographic Audience:
Create local, regional, and national audiences from hundreds of household-level data elements using an easy-to-navigate menu to select attributes. The system interactively delivers audience sizing for further customization.

Web Pixel Audience:
Visitors to your website don’t always take the desired action, but they can still be considered a lead interested in your product or service. Site visits from organic, search, or advertising traffic sources can be converted via their IP address into a mobile audience or mailing list via OnSpot’s automated, cookie-less process.

Responder Audience:
Derived from an Attribution report, a responder audience contains Mobile Ad ID’s that showed up at a desired location after being served an ad. Utilize responders for re-targeting efforts, building loyalty programs, creating lookalikes and understanding audience response to different messaging.

Political Audience:
Target politically oriented groups using industry leading modeled data. Factors such as party affiliation, voter turnout, and donation amount prediction and/or percentile can be chosen on a sliding scale based on probability. These audiences can be activated for political campaigns to drive voter turnout or fundraising — and can also be used by businesses to sell products or services to politically driven consumers.

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