Digital Data Alone Can’t Explain Customer Behavior
Most analytics tools stop at digital impressions, leaving marketers blind to what happens after the screen.
Cookie-driven datasets and modeled assumptions only widen the gap. OnSpot bridges this disconnect with privacy-friendly analytics built on deterministic device-level signals. By linking digital exposure to real-world visitation, we give teams the clarity to see how audiences actually behave. With accurate consumer behavior insights, marketers can measure outcomes, optimize spend, and act with greater confidence.
A Privacy-First Data Model, Built for Cookieless Precision
OnSpot uses a privacy-first data sourcing model that utilizes mobile device signals to capture accurate location activity. By building spatial analytics on deterministic data, brands gain a reliable foundation for evaluating movement, household trends, and cross-channel influence.
This cookieless approach removes the noise of modeled datasets and provides verified signals with household-level precision. All data follows strict CCPA and GDPR guidelines and meets the highest standards for collection and processing, supporting privacy-first analytics across every industry.
Geospatial Analytics Reports for Clear Audience Understanding
OnSpot’s location intelligence platform translates visit trends into actionable insight reports with household-level precision. These modules use geospatial analytics to clarify who your customers are, and which touchpoints influence their decisions. Every report is built on verified, privacy-friendly data designed to support stronger targeting, segmentation, and performance analysis.
Audience Insights
These reporting capabilities provide a behavioral snapshot of your visitors, combining foot traffic analysis with verified device signals to show how audiences interact with your locations. Use these insights to refine audience strategies and understand what drives visits and repeat activity.
Demographics
Understand essential characteristics of your audience, including age, gender, income, and lifestyle indicators. These demographic details help marketers refine segments, strengthen messaging, and improve relevance across channels.
Geographical Analysis
This module offers map-based spatial intelligence that shows where visitors originate, how far they travel, and which areas deliver the highest value. It supports trade area analysis and POI analytics that guide planning and location-based targeting.
User Journey
The Journey Report visualizes the path customers take before, during, and after visiting your location, allowing you to see where they came from, where they went next, and how far they traveled. These patterns help teams identify influential moments, adjust media placement, and evaluate cross-channel interactions.
API Access for Raw Data and Business Intelligence Integration
OnSpot’s API gives analysts direct access to raw device-level data, structured reports, and exportable feeds within their existing analytics environment.
Our location intelligence platform integrates with common business intelligence tools, enabling teams to model visitation activity, build custom dashboards, automate workflows, and combine OnSpot datasets with internal sources. This flexibility supports deeper analysis without requiring new software or operational changes.
With API and feed access, analysts can:
- Pull raw, deterministic device signals for custom modeling
- Blend OnSpot data with internal first-party datasets
- Run spatial data analytics in platforms like Tableau, Power BI, and Looker
- Automate recurring reports or data refreshes in existing BI pipelines
- Build custom dashboards that visualize visit trends and audience activity
- Export structured datasets for location clustering, audience scoring, or attribution analysis
- Integrate visitation metrics into media mix models or forecasting workflows
Smarter Targeting. Stronger ROI.
OnSpot’s location intelligence software helps marketers go beyond guesswork with consumer behavior insights rooted in real-world activity. By connecting visitation data to campaign outcomes, teams can identify which audiences convert, which locations drive impact, and where spend delivers measurable lift.
This level of attribution powers an ongoing feedback loop for refining segments, optimizing placements, and maximizing media ROI. With accurate, privacy-first signals guiding your strategy, every marketing decision becomes more efficient and effective.
Ready to Turn Location Data Into Decisions?
Frequently Asked Questions
What makes OnSpot’s analytics different from other location data platforms?
OnSpot delivers deterministic device-level data sourced through SDK and RTB signals, avoiding cookies, panels, and modeled assumptions. This creates a cleaner dataset for location intelligence, geospatial analytics, and visitation insights that marketers can trust.
Is OnSpot’s platform powered by privacy friendly analytics?
Yes. All data follows strict CCPA and GDPR guidelines and meets the highest standards for collection and processing, supporting privacy-friendly analytics built on anonymized device signals.
Can I integrate OnSpot analytics with my existing BI tools?
Yes. Analysts can connect OnSpot data to business intelligence platforms such as Tableau, Power BI, or Looker. The API and export options make it easy to run spatial data analytics, automate reporting, and blend OnSpot datasets with internal sources.
What kind of insights can I expect from the analytics reports?
OnSpot reports reveal visitation patterns, audience composition, frequency trends, and the touchpoints that influence location activity. These consumer behavior insights support segmentation, targeting, attribution, and strategic planning.
Is OnSpot’s location intelligence platform useful beyond retail?
Yes. Any organization that benefits from understanding audience movement, visitation trends, or geographic performance can use OnSpot’s location intelligence platform. Learn more about how OnSpot supports industries such as Retail, Advertising, Real Estate Investment Trusts (REITs), Financial Institutions, and Political Campaigns.
