Even with the rise of online retailers, the majority of shopping is still done at brick-and-mortar locations. OnSpot’s platform provides the data to identify, understand, and engage the right people with your marketing and advertising to increase foot traffic at brick-and-mortar locations, drive more visitors to your website, grow awareness among consumers, and increase sales.
Understand the trade area around your store location(s) including who has visited both your store and competitive retailers, their personas, and where they come from. Create hyper-targeted audiences using location, demographic, and CRM audience building tools to power successful multi-channel campaign delivery.
Measure location visits to determine your shoppers’ journey, and habits – when they visit, how frequently they visit, and where else they shop. Monitor competitor’s retail locations and gain new insights, tactics, and strategies to win additional market share.