Reach the right shoppers to grow your brick-and-mortar and eCommerce business. Acquire new customers & cultivate brand loyalty while beating the competition.
Brick-and-Mortar & eCommerce Solutions
OnSpot’s suite of solutions provides the data to identify, understand, and engage the right people with your marketing and advertising efforts. Increase foot traffic, online visits, brand awareness, and increase sales.
Highly Targeted Audiences + Customer Visitation Measurement
Understand the trade area around your location(s), store visitors, and competitor’s visitors. Compare these data sets to understand households in the trade area that shop at your store, that shop at a competitor’s store, or cross-shops at both.
With this knowledge, create targeted audiences using location, demographic, and CRM audience-building tools to power successful multichannel campaign delivery.
Measure location visits both in-store and online to determine your shoppers’ journey and habits – when they visit, how frequently they visit, and where else they shop. Monitor competitors’ retail locations and gain new insights, tactics, and strategies to win additional market share.
Common Use Cases for Retail:
Customer Acquisition
Use the OnSpot Trade Area tool to create a radius around your retail location to capture devices that live or work nearby. Use CRM data to remove existing customers and target brand new customers.
Promote your business creating brand awareness digital or direct mail messages to these audiences.
Customer Loyalty
Upload first-party data, Geoframe store location(s), and analyze customers who have visited or made a purchase in-store or online.
Retarget known customers with with special messaging or promote your loyalty program.
