Here are a few use cases to consider:
Use Case 1: New Customer Acquisition
Strategy: Use the OnSpot Trade Area tool to create a 1, 2, 5, or 10-mile radius around your retail location to capture workplaces, households, or both.
Promote your business, creating brand awareness, through direct mail or digital advertising to these potential customers.
Use Case 2: Create Customer Loyalty
Strategy: Upload CRM and/or web visitor data into the OnSpot platform and Geoframe store location(s) to analyze customers who have visited a store or made a purchase in-store or online.
- Retarget these customers with ads such as an incentive to visit again or join a loyalty program.
- Retarget web visitors with specific messaging by using an OnSpot Pixel to automatically build audiences to target those devices.
Use Case 3: Conquest Marketing
Strategy: Through the OnSpot platform, Business A observes mobile AD IDs that visit their retail location’s main competitor, Business B. In order to conquest Business B’s customers:
- Business A targets mobile AD IDs (from the OnSpot platform) that visit Business B in order to conquest patrons of Business B.
- Business A uses the OnSpot Trade Area tool to capture mobile AD IDs in a 1, 2, 5, or 10-mile radius around your business. They run a report against their current CRM list and market to customers who are not yet in their database but within the defined trade area in order to target their advertising efforts to potential customers.