OnSpot has developed an integrated self-service DSP (Demand Side Platform) solution that combines the power of our targeted audiences and attribution reporting with digital ad campaign management and media buying. Integrating campaign management and delivery data feedback with OnSpot’s data platform delivers the following benefits:
Transparency & Simplicity
Full visibility on campaigns, from audience creation, activation & impressions served, all the way through to attribution reporting & results. Campaigns can be served in mobile, desktop or connected TV (CTV) environments through an easy-to-use DSP interface. With OnSpot, there is no longer a need to juggle multiple platforms for audience creation, campaign execution and data analytics.
Rapid Audience Publishing + Full Match
Audiences published to the DSP from the OnSpot platform are available for use in a campaign almost instantly. Fully match all devices published for ad serving, unlike other DSPs that “lose” part of your audience in their match process. Utilize our audience extension tools to further increase your reach and scale.
Targeted & Served Audience Attribution
In-flight and post-campaign delivery, footfall, and web response metrics for the campaign, line items, targeted audiences, served audiences and locations. OnSpot’s analytics platform can receive daily reports on devices served an impression for each line item from the integrated DSP for use in reporting and analysis. Footfall and website attribution reporting using actual devices served improves KPI reporting, campaign optimization and retargeting.