Finally See What’s Driving Conversions with Cross-Channel AttributionIt’s not your fault. 78% of marketers say they can’t measure cross-channel performance (Kantar). The system might be broken, but cross-channel attribution makes it easy to put the pieces together.
10 mins
From Real-Time to Real Results: Geoframing vs. GeofencingWould you rather target a random passerby—or someone who actually shopped at your competitor last weekend? That’s the difference between geofencing and Geoframing. One relies on real-time location pings; the other uses behavioral history to build smarter, more intentional campaigns.
10 mins
If Cookies Aren’t Dead, Why Do Marketers Act Like They Are?You're not alone if you've heard the buzz around cookieless advertising and wondered what the fuss is about.
10 mins
How to Find Relevant Audiences with GeoframingIf you're looking for a smarter way to reach highly relevant audiences, Geoframing may be your new secret weapon. The most powerful audience data doesn’t always come from online engagement—it can also come from real-world behavior. If you're still advertising to people based on their real-time location, you're risking ad dollars on guesswork. Geoframing flips the script.
10 mins
The Science of Moment Marketing: How User Behavior Analytics Drives 85% More Revenue GrowthDiscover the benefits of user behavior analytics for enhanced marketing strategies. Learn how leveraging behavioral data can boost your marketing effectiveness.
10 mins
Data Quality: The Ad-Buyer’s Secret to Higher Conversions and Lower CostsIf your data is dirty, every ‘data-driven’ decision is just an expensive guess. And guess what? Those guesses are costing businesses big time.
10 mins
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