The Science of Moment Marketing: How User Behavior Analytics Drives 85% More Revenue GrowthDiscover the benefits of user behavior analytics for enhanced marketing strategies. Learn how leveraging behavioral data can boost your marketing effectiveness.
10 mins
Data Quality: The Ad-Buyer’s Secret to Higher Conversions and Lower CostsIf your data is dirty, every ‘data-driven’ decision is just an expensive guess. And guess what? Those guesses are costing businesses big time.
10 mins
Deepen Knowledge of Visitor Behavior with OnSpot Journey ReportWe are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting and optimization.
10 mins
Prove Campaign Impact Through Sales Data AnalysisProving the value of a marketing campaign is a constant challenge for marketers. According to a report by HubSpot, 40% of marketers cite proving the ROI of their marketing activities...
5 mins
Future Proof Your Audience Targeting Strategy Through Cookie AlternativesIn July 2024, Google made a decision that surprised many advertising industry stakeholders. After years of uncertainty, the search giant announced that it would no longer be deprecating third-party cookies
5 mins
Expanded Attribution Reporting Provides Unique Insights for MarketersUnderstanding the effectiveness of each touchpoint in the customer journey is crucial for every campaign. Marketers rely on attribution reporting to discern which channels and strategies are driving foot traffic…
5 mins
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