Prove Campaign Impact Through Sales Data AnalysisProving the value of a marketing campaign is a constant challenge for marketers. According to a report by HubSpot, 40% of marketers cite proving the ROI of their marketing activities...
5 mins
Future Proof Your Audience Targeting Strategy Through Cookie AlternativesIn July 2024, Google made a decision that surprised many advertising industry stakeholders. After years of uncertainty, the search giant announced that it would no longer be deprecating third-party cookies
5 mins
Geoframing vs. Geofencing: Understanding Key DifferencesIn the fast-evolving world of digital marketing, understanding and utilizing the right tools and tactics can make a significant impact on your success. Two location-based marketing tactics, Geofencing and Geoframing,…
10 mins
Expanded Attribution Reporting Provides Unique Insights for MarketersUnderstanding the effectiveness of each touchpoint in the customer journey is crucial for every campaign. Marketers rely on attribution reporting to discern which channels and strategies are driving foot traffic…
5 mins
New! Activate OnSpot Audiences for TikTok CampaignsTikTok is one of the fastest growing social media channels worldwide, with an estimated 170 Million users in the United States. We are happy to announce that we now have…
5 mins
From Impression to Conversion – Maximizing Return on Ad SpendAll marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising,…
5 mins
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