NEWS & UPDATES

Would you rather target a random passerby—or someone who actually shopped at your competitor last weekend? That’s the difference between geofencing and Geoframing. One relies on real-time location pings; the other uses behavioral history to build smarter, more intentional campaigns.

You're not alone if you've heard the buzz around cookieless advertising and wondered what the fuss is about. 

If you're looking for a smarter way to reach highly relevant audiences, Geoframing may be your new secret weapon. The most powerful audience data doesn’t always come from online engagement—it can also come from real-world behavior. If you're still advertising to people based on their real-time location, you're risking ad dollars on guesswork. Geoframing flips the script.

Discover the benefits of user behavior analytics for enhanced marketing strategies. Learn how leveraging behavioral data can boost your marketing effectiveness.

If your data is dirty, every ‘data-driven’ decision is just an expensive guess. And guess what? Those guesses are costing businesses big time.

We are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting and optimization.