Case Study: OnSpot Data Audiences Outperform Facebook’s Native Targeting

Native Facebook targeting isn’t what it used to be. Reduced options and higher costs mean marketers are paying more for less. OnSpot Data audiences change that. By replacing native targeting with precision offline data, businesses see results like a 38% membership lift for a golf association and a 6% CTR for a nationwide retailer.

Golf Association Case Study: 38% Membership Lift

• Objectives – Build brand awareness and attract new members
• Strategy – Create custom audiences from golf specific locations which included regional courses, training, and retail location
• OnSpot Data Audience Details – Adults 18+ who have visited regional courses, the PGA Tour Superstore, Dick’s Sporting Goods, Van’s Golf or Valley Golf Center

Results: 158,404 impressions delivered, 2,422 clicks for a CTR of 1.53%. Resulted in 139 new members during this period (38% increase over the same period for the previous year).

Retail Chain Case Study: 6% CTR With OnSpot Data Audiences

• Objectives – Optimize ad performance and CTR compared to an audience generated natively through Facebook Ads Manager
• Strategy – Advertise to visitors of any internal store location or competitor store in the flooring & home improvement sector
• OnSpot Data Audience Details – Internal retail stores in specific zip codes nationwide and competitor stores within those same zip codes

Results: The month-long campaign delivered an audience reach of 280K devices and over 16K clicks for a CTR of 6%. CPC was $1.15 which is a good result for a Facebook campaign. The client reported that this campaign performed better than similar campaigns using Facebook Ads Manager targeting.

Activating OnSpot Data Audiences in Facebook Ads Manager

The process for publishing your custom OnSpot Data Audience to Facebook is easy! Our direct integration delivers OnSpot Data audiences right into your Facebook Ads Manager from our standard audience publish menu. Once the Audience has been published to Facebook, it is available in your normal Facebook campaign setup process.

Additionally, OnSpot Data’s footfall and website attribution reporting can be used for all OnSpot Data audiences published to Facebook to provide enhanced reporting and insights on campaign performance and response.

Prove Facebook Campaign ROI With OnSpot Data Attribution

Contact us today to learn about how our audience data can be activated on Facebook to extend the reach of digital campaigns and deliver improved response and cost metrics over standard Facebook ad targeting.