OnSpot Attribution Reporting delivers quantifiable insights on campaign response by anonymously analyzing both real-world and digital visits to the desired destination locations against targeted campaign audiences to measure respondents. Respondents are reported by both the target audience segment and destination location to support focused analysis for campaign optimization, measuring KPIs, comparing results for A/B tests, or identifying additional high performing audiences. OnSpot’s interactive dashboard simplifies creating detailed Attribution Reports and Customer Journey Reports to provide a 360 degree campaign measurement view.
Additionally, respondents that visited the destination locations from the campaign can be turned into an audience. Utilize a Responders Audience for re-targeting efforts, building loyalty programs, creating lookalikes and understanding audience response to different messaging.
Attribution Reporting is useful beyond campaign measurement, too. Here are some examples that our clients use to get the most out of this feature.