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Footfall measurement tracks campaign effectiveness

OnSpot Attribution Reporting delivers quantifiable insights on campaign response by anonymously analyzing foot traffic at targeted locations against campaign audiences to measure respondents. Respondents are reported by audience segment and location to support focused analysis for campaign optimization, measuring KPIs, comparing results for A/B tests, or identifying additional high performing audiences. OnSpot’s interactive dashboard simplifies creating detailed Attribution Reports and Customer Journey Reports to extend campaign measurement into the real world.

Additionally, respondents that visited the destination locations from the campaign can be turned into an audience. Utilize a Responders Audience for re-targeting efforts, building loyalty programs, creating lookalikes and understanding audience response to different messaging.

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