Read the latest news & updates from the OnSpot Data team including unique use cases, industry trends, product releases, and more.
Improve TikTok Campaign Results with OnSpot
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for TikTok in 2024 and how…
Deepen Knowledge of Visitor Behavior with OnSpot Journey Report
We are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting…
Future Proof Your Audience Targeting Strategy Through Cookie Alternatives
In July 2024, Google made a decision that surprised many advertising industry stakeholders. After years of uncertainty, the search giant announced that it would no longer be deprecating third-party cookies…
Prove Campaign Impact Through Sales Data Analysis
Proving the value of a marketing campaign is a constant challenge for marketers. According to a report by HubSpot, 40% of marketers cite proving the ROI of their marketing activities…
Geoframing vs. Geofencing: Understanding Key Differences
In the fast-evolving world of digital marketing, understanding and utilizing the right tools and tactics can make a significant impact on your success. Two location-based marketing tactics, Geofencing and Geoframing,…
Expanded Attribution Reporting Provides Unique Insights for Marketers
Understanding the effectiveness of each touchpoint in the customer journey is crucial for every campaign. Marketers rely on attribution reporting to discern which channels and strategies are driving foot traffic…
New! Activate OnSpot Audiences for TikTok Campaigns
TikTok is one of the fastest growing social media channels worldwide, with an estimated 170 Million users in the United States. We are happy to announce that we now have…
From Impression to Conversion – Maximizing Return on Ad Spend
All marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising,…
Accurately Identify and Reach Tourists with OnSpot
Do you have clients that are in the tourism industry looking to bring more visitors to their destination? The suite of OnSpot Analytics, Audience building, campaign Activation, and Attribution measurement…
