Capture Voter Attention in the 2022 Midterms
From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology…
OnSpot Performance Spotlight: Facebook Campaigns
Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can…
Activate Audiences Through Expanded Publishing Integrations
OnSpot can activate highly-targeted audiences for multi-channel marketing campaigns on over 85 Demand Side Platforms (DSPs) and social networks. Serve your target devices with Mobile (Display, Video, Audio), OTV or…
Convert Website Visitors Into Actionable Mobile Audiences
How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Pixels are a popular tactic in digital advertising, but…
Capture Residents and Commuters with Trade Area Audiences
OnSpot allows users to quickly create a Trade Area audience which consists of consumers that live or work within a selected radius around a location. Trade Area audiences can be…
Responder Audiences are a Powerful Tool
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responder Audience is useful for expanding your…
Geoframing Best Practices
Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally…
OnSpot Named 101 Most Innovative Analytics Startups & Companies in Colorado
OnSpot was recently named in the list of top 101 Most Innovative Analytics Startups & Companies in Colorado published by Data Magazine. The goal of the publication is to, "Promote…
A New Retail Market – Interesting Changes That We Are Seeing In The Retail Market
1. Staying in touch with customers Reaching retail customers has been a real challenge for brick and mortar businesses. As retailers reopen and shoppers start coming back, in many cases…
