Multichannel Attribution
Providing accurate results and ROI of digital marketing campaigns to key stakeholders is still a challenge for many organizations. Proving campaign performance across a variety of channels while adapting to…
Capture Revenue from Consumers Predicted to Move Households
We have released a new audience type in the platform to identify Mobile Ad IDs (MAIDS) that are likely to move to a new home address in a given month.…
Alternative Uses for Attribution Reporting
OnSpot’s attribution reporting tool is useful for measuring campaign performance and foot traffic from a target audience that you are marketing to against a destination - the location or set…
Capture Voter Attention in the 2022 Midterms
From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology…
OnSpot Performance Spotlight: Facebook Campaigns
Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can…
Activate Audiences Through Expanded Publishing Integrations
OnSpot can activate highly-targeted audiences for multi-channel marketing campaigns on over 85 Demand Side Platforms (DSPs) and social networks. Serve your target devices with Mobile (Display, Video, Audio), OTV or…
Convert Website Visitors Into Actionable Mobile Audiences
How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Pixels are a popular tactic in digital advertising, but…
Capture Residents and Commuters with Trade Area Audiences
OnSpot allows users to quickly create a Trade Area audience which consists of consumers that live or work within a selected radius around a location. Trade Area audiences can be…
Responder Audiences are a Powerful Tool
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responder Audience is useful for expanding your…
