Responder Audiences are a Powerful Tool
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responder Audience is useful for expanding your…
Geoframing Best Practices
Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally…
OnSpot Named 101 Most Innovative Analytics Startups & Companies in Colorado
OnSpot was recently named in the list of top 101 Most Innovative Analytics Startups & Companies in Colorado published by Data Magazine. The goal of the publication is to, "Promote…
A New Retail Market – Interesting Changes That We Are Seeing In The Retail Market
1. Staying in touch with customers Reaching retail customers has been a real challenge for brick and mortar businesses. As retailers reopen and shoppers start coming back, in many cases…
The Best Ways to Use OnSpot Data to Reach Mobile Audiences
For years, marketers have tried to find ways to connect with mobile audiences. After all, mobile web traffic accounts for about half of all global web traffic. By not advertising on…
Measure Your Marketing Campaign Using Offline Visitation
Your team has put in hours of work and capital to perfect your marketing strategy. Since each marketing campaign requires an investment, it’s important to determine if that investment was…
How to Find Relevant Audiences with Geoframing
Marketing to a target audience can set your company apart from competitors and drastically increase your market reach . It will allow you to speak directly to your company’s ideal…