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Multichannel Attribution

Providing accurate results and ROI of digital marketing campaigns to key stakeholders is still a challenge for many organizations. Proving campaign performance across a variety of channels while adapting to…

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Capture Revenue from Consumers Predicted to Move Households

We have released a new audience type in the platform to identify Mobile Ad IDs (MAIDS) that are likely to move to a new home address in a given month.…

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Alternative Uses for Attribution Reporting

OnSpot’s attribution reporting tool is useful for measuring campaign performance and foot traffic from a target audience that you are marketing to against a destination - the location or set…

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Capture Voter Attention in the 2022 Midterms

From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology…

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OnSpot Performance Spotlight: Facebook Campaigns

Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can…

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Activate Audiences Through Expanded Publishing Integrations

OnSpot can activate highly-targeted audiences for multi-channel marketing campaigns on over 85 Demand Side Platforms (DSPs) and social networks. Serve your target devices with Mobile (Display, Video, Audio), OTV or…

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Convert Website Visitors Into Actionable Mobile Audiences

How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Pixels are a popular tactic in digital advertising, but…

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Capture Residents and Commuters with Trade Area Audiences

OnSpot allows users to quickly create a Trade Area audience which consists of consumers that live or work within a selected radius around a location. Trade Area audiences can be…

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Responder Audiences are a Powerful Tool

OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responder Audience is useful for expanding your…

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