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Capture Voter Attention in the 2022 Midterms

From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology…

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OnSpot Performance Spotlight: Facebook Campaigns

Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can…

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Activate Audiences Through Expanded Publishing Integrations

OnSpot can activate highly-targeted audiences for multi-channel marketing campaigns on over 85 Demand Side Platforms (DSPs) and social networks. Serve your target devices with Mobile (Display, Video, Audio), OTV or…

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Convert Website Visitors Into Actionable Mobile Audiences

How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Pixels are a popular tactic in digital advertising, but…

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Capture Residents and Commuters with Trade Area Audiences

OnSpot allows users to quickly create a Trade Area audience which consists of consumers that live or work within a selected radius around a location. Trade Area audiences can be…

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Responder Audiences are a Powerful Tool

OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responder Audience is useful for expanding your…

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Geoframing Best Practices

Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally…

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OnSpot Named 101 Most Innovative Analytics Startups & Companies in Colorado

OnSpot was recently named in the list of top 101 Most Innovative Analytics Startups & Companies in Colorado published by Data Magazine. The goal of the publication is to, "Promote…

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A New Retail Market – Interesting Changes That We Are Seeing In The Retail Market

1. Staying in touch with customers Reaching retail customers has been a real challenge for brick and mortar businesses. As retailers reopen and shoppers start coming back, in many cases…

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