By analyzing the 2 demographic reports we can see that we could reach new customers by adding stores that maybe appeal to folks who live in a multi-family dwelling and do not have children in the house while continuing to cater to all genders, and folks aged 45-59.
Audience Activation and Measurement:
Any audience created within the platform can be activated for multichannel marketing campaigns to individuals that fall within the selected grouping of location visits, demographic profiles, or digital visitors. Footfall and website visitor lift can be measured with our Attribution Reporting tool. These measurement capabilities provide concrete results to property owners and tenants, proving the value of your marketing campaigns. Additionally, sales data from individual retailers can be matched back to the original target audiences for an end-to-end view of the customer journey.