There are many useful applications of location-based foot traffic measurement, including: Market research Site selection for a new location Location performance benchmarking Competitor conquesting Traffic analysis for OOH ad placements Attribution & results measurement pre, during, or post advertising campaign…
Marketing to a target audience can set your company apart from competitors and drastically increase your market reach. It will allow you to speak directly to your company’s ideal audience and appeal to like-minded consumers. Unfortunately, identifying who your relevant…
Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally different from geofencing, which is an ineffective digital advertising tactic…