Learn about specific real-world use cases for customized audiences in the OnSpot platform.
Web Pixels How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Through the OnSpot web pixel! There are many reasons to use the OnSpot web pixel on your…
From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology and demographic profile tools. Increased spending on the 2022 Midterm…
Recorded Recorded Tuesday, June 14, 2022 Join the OnSpot team to learn how to take your audience building strategy to the next level. Go beyond Geoframes and get the most out of the platform by taking advantage of all of…
Recorded Tuesday, April 26, 2022 Presented by: Product experts from OnSpot and OpenX announced our new partnership and opportunities for activating your custom audiences across a wider variety of DSPs and media types, including CTV, Desktop, Mobile, and OTT. What…
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responders Audience is useful for expanding your customer base and building loyalty with existing customers. 1. Re-Targeting…
Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally different from geofencing, which is an ineffective digital advertising tactic…
For years, marketers have tried to find ways to connect with mobile audiences. After all, mobile web traffic accounts for about half of all global web traffic. By not advertising on mobile devices, marketers are missing out on half of…