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Web Pixels

How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Through the OnSpot web pixel!

There are many reasons to use the OnSpot web pixel on your website. You can create loyal customers, re-engage visitors who do not purchase or sign up for your services, recommend complimentary goods and services, expand your existing audience (with lookalike, social, and household audience extensions), and more. The OnSpot web pixel technology anonymously converts your web visitor’s IP addresses into Mobile Ad IDs (MAIDS) so that you can target more effectively. 


It is important to keep your brand in front of the customer, especially after they have left your website without a transaction. The web pixel should be used to re-engage website visitors with special offers or content to entice them to make additional purchases or to become customers. Web pixel installation onto your site is easy, and as it captures web traffic, you can create an audience with this data. Publish your web pixel audience to a DSP or social network in just a few clicks!


Once you have generated your web pixel audience, you have the ability to run a demographics report in order to understand more who your website visitors are in terms of age, gender, household income, interests, and more. These personas could differ from those your location-based audiences, which may create an opportunity for different marketing messaging and strategy.

Attribution Reporting

You should always look to improve campaign effectiveness while maximizing your advertising budget. Through our attribution reporting you can easily take your web visitor audience and compare it against your original advertising audience to understand your campaign effectiveness.

digital attribution report example

Compare website and physical store visitors to better understand how customers engage with your brand and products in order to determine your future campaigns. Take it to the next level by comparing web visitors and CRM sales data for pinpointed conversion reporting.

How to Apply the OnSpot Web Pixel and Start Capturing Visitors:

  1. Navigate to “web pixels” and select “add a new pixel”
  2. Enter the website or landing page URL
  3. Copy and paste the javascript code into the header of your website or via Google Tag Manager (contact support for detailed instructions)
  4. Start collecting web visitors on a daily basis

Contact us today for more information on Web Pixel Audiences.

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