Regional Bank Proves Compliance & Performance
Bank proves marketing efforts to comply with the Community Reinvestment Act while driving traffic to each branch.
The Community Reinvestment Act (CRA) requires banks to add new customers from rural or low-to-moderate income (LMI) markets. A bank came to OnSpot looking for a way to ensure they were adequately targeting LMI households, as well as prove that ad impressions were served to those households. Lastly, the bank wanted to understand foot traffic and website visitation for each individual branch location on a monthly basis.
The bank provides specific low-to-moderate income (LMI) census tracts for targeting, and OnSpot technology converts these census tracts into a usable marketing audience.
Mobile display banners are served via the OnSpot Integrated DSP. Creative assets are periodically updated so that the audience receives new messaging throughout the year.
CRA compliance reporting is delivered by extracting the impressions served throughout the month and converting those Device IDs back to household address and census tract that the bank originally provided for targeting. Impressions and performance metrics are provided for each household served.
Devices served with impressions are also utilized for attribution reporting to measure footfall response to each bank branch location and associated landing pages.
- Average CTR: 0.36%
The campaign drove 104,010 unique and 172,520 total in-person visits to all bank branches over a 1-year period.
The client successfully meets the reporting requirements of the Community Reinvestment Act each month.
OnSpot will work with your team to create customized audience targeting and reporting solutions to fit a variety of requirements, including regulatory compliance. Impression level reporting at the device or household level is available exclusively through the OnSpot Integrated DSP Solution.