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Consumer Packaged Goods Brand Increases Signups by Over 2,000%

A CPG brand seeks to increase the number of consumers trying their product which is sold in the frozen food aisle of select grocery stores nationwide.

Man shopping in frozen food aisle of grocery store.


Increase signups from consumers trying the product.


Over 600 grocery stores nationwide that carry the product. OnSpot identified all visitors to these store locations within the previous 6 weeks of campaign launch.


Media was served on Facebook over a three month period to the devices identified in the target audience.


Prior to using OnSpot audiences, the brand utilized Meta's interest targeting.

Signups pre-campaign using Meta's interest targeting: 113

Signups using OnSpot's location-based targeting during the three month period: 2,538


Reaching real, recent grocery store visitors rather than generic interest targeting significantly improved the signups for this campaign - by over 2,000% !

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