Consumer Packaged Goods Brand Increases Signups by Over 2,000%
A CPG brand seeks to increase the number of consumers trying their product which is sold in the frozen food aisle of select grocery stores nationwide.
Goal
Increase signups from consumers trying the product.
Targeting
Over 600 grocery stores nationwide that carry the product. OnSpot identified all visitors to these store locations within the previous 6 weeks of campaign launch.
Execution
Media was served on Facebook over a three month period to the devices identified in the target audience.
Results
Prior to using OnSpot audiences, the brand utilized Meta's interest targeting.
Signups pre-campaign using Meta's interest targeting: 113
Signups using OnSpot's location-based targeting during the three month period: 2,538
Conclusion
Reaching real, recent grocery store visitors rather than generic interest targeting significantly improved the signups for this campaign - by over 2,000% !