Beyond TikTok’s Tools: Smarter Audiences and Attribution With OnSpotTikTok is exploding as an ad channel, but its analytics and attribution tools lag behind the opportunity. That gap leaves marketers overspending on broad audiences and missing real-world results.
5 mins
Boost Instagram Ad ROI With OnSpot Audience TargetingInstagram has enormous reach—90% of users already follow at least one business.
5 mins
Boost LinkedIn Ad ROI: Smarter Audiences and Attribution With OnSpotThe social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for LinkedIn in 2023 and how…
5 mins
Accurately Capture Foot Traffic at ScaleThere are many useful applications of location-based foot traffic measurement, including: Market research Site selection for a new location Location performance benchmarking Competitor conquesting Traffic analysis for OOH ad placements…
5 mins
Smarter Facebook Campaigns: Reduce Costs, Improve Targeting, and Prove PerformanceThe social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Facebook in 2023 and how…
Announcing the OnSpot + TapClicks IntegrationOnSpot now provides improved data visualization and reporting capabilities for the OnSpot Integrated DSP Solution through our integration with TapClicks. Marketing success starts with having the right data at the…
5 mins
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