Deepen Knowledge of Visitor Behavior with OnSpot Journey ReportWe are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting and optimization.
10 mins
Campaign Impact Reporting: Connect Marketing Activity to Sales ResultsEvery marketer can show clicks and impressions—but proving revenue impact is where most fall short.
5 mins
Third-Party Cookie Alternatives for Privacy-First AdvertisingIn July 2024, Google made a decision that surprised many advertising industry stakeholders. After years of uncertainty, the search giant announced that it would no longer be deprecating third-party cookies
5 mins
Expanded Attribution Reporting Solves for Real-World Campaign InsightsUnderstanding the effectiveness of each touchpoint in the customer journey is crucial for every campaign. Marketers rely on attribution reporting to discern which channels and strategies are driving foot traffic…
5 mins
New! Activate OnSpot Audiences for TikTok CampaignsTikTok is one of the fastest growing social media channels worldwide, with an estimated 170 Million users in the United States. We are happy to announce that we now have…
5 mins
From Impression to Conversion – Maximizing Return on Ad SpendAll marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising,…
5 mins
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