Digital impressions are easy to measure. The real challenge is tying ads to in-store visits and sales across markets. Every campaign spans multiple touchpoints—from creative and placement to the customer’s final visit—and without attribution that unites them, marketers lack the visibility to optimize effectively. Expanded attribution reporting from OnSpot delivers that clarity.
Which Ads Drive Visits? Analyzing Creative Performance
Knowing which ad creatives resonate most with your audience is invaluable for optimizing ad spend and creative strategy. By dissecting visitation data by creative, your team can pinpoint which messages, visuals, or calls-to-action resonate the most with your audience.
Geographic Attribution: Tracking Visits by Location
Visits by location helps you see which target locations are performing best based on foot traffic reporting for your destination. This report provides essential context for interpreting the geographical impact of your marketing. This can help you identify which target locations could use extra budget, or which locations you should add to your audience.
Optimize Media Mix With Tactic-Level Attribution
Our enhanced attribution reporting sheds light on the performance of different media types. Whether you’re serving media on mobile, desktop, or connected TV (CTV), each tactic carries its unique strengths and limitations. By analyzing visitation data by tactic, you can optimize your media mix to reach your desired audience more effectively.
Audience Segment Insights: Measuring Response by Target Group
We also offer visitation tied to the audience segment you’ve created in the OnSpot Integrated DSP. This allows you to analyze which targeting strategies are driving the biggest response, and adjust accordingly.
Regional Trends: Understanding Visits by Origin Market
Uncover visitation patterns on a broader scale by reviewing visits based on the city or state that responders reside in. This provides an opportunity to uncover regional trends, refine messaging to resonate with specific demographics, and allocate budgets more strategically.
It's Not About Clicks. Connect Ads to Real-World Visits and Sales
OnSpot Data’s enhanced attribution reporting, available exclusively through our Integrated DSP, fills a crucial gap in the marketplace by providing users with comprehensive insights into the real-world impact of their campaigns. From dissecting creative performance to understanding regional visitation patterns, our platform equips you with the tools you need to optimize strategies, drive more conversions, and ultimately, achieve your business objectives.
Speak with an expert today on how your business can take advantage of expanded attribution reporting from OnSpot.
Frequently Asked Questions
How does OnSpot’s expanded attribution reporting improve campaign optimization?
Expanded attribution reporting gives marketers a more complete picture of what’s working. Instead of broad, post-campaign recaps, you can break performance down by creative, tactic, geography, and audience behavior while the campaign is still live. This lets you adjust budgets, refine messaging, or shift channels based on real-time outcomes, not assumptions. With OnSpot, campaign optimization becomes proactive, not reactive.
How can marketers measure ad performance by creative with attribution data?
Instead of guessing which ads resonate, OnSpot’s attribution tools show how each creative version performs in the real world. The “Visits by Creative” view ties outcomes—like foot traffic or engagement—directly to your messaging. You can identify top performers, cut underwhelming assets, and continuously improve creative strategy based on what’s actually driving results.
Why is tracking visits by location important in attribution reporting?
Marketing often varies in effectiveness by geography. OnSpot’s “Visits by Location” feature shows which areas are delivering strong campaign response. With this insight, you can localize messaging, reallocate spend, or deprioritize underperforming regions. It ensures your campaign isn’t just reaching the right audience, but doing so in the right places.
How does attribution reporting evaluate media tactics like mobile, desktop, and CTV?
Not all channels perform equally. OnSpot’s “Visits by Tactic” reporting reveals how mobile, desktop, and CTV ads contribute to outcomes like store visits or conversions. This allows you to fine-tune your media mix, increasing investment in high-performing tactics and eliminating waste from lower-performing ones, all supported with data, not guesswork.
What insights can visits by origin market provide for marketers?
Understanding where your audience comes from is critical for growth. OnSpot’s “Visits by Origin Market” view uncovers the home ZIP codes, cities, or regions of those who engage. These insights help you expand into high-response markets, tailor offers to regional behaviors, and localize your media approach to match where demand is strongest.
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