Stop Guessing. Start Measuring Real Foot Traffic Data.Foot traffic analytics reveal real-world outcomes. Explore use cases, campaign measurement techniques, and ROI insights powered by offline attribution.
20 mins
Geofencing vs Geoframing: The Strategy Shift Driving Location-Based Marketing CampaignsDiscover the differences between geofencing and geoframing. Learn when to use each, and why geoframing drives stronger ROI in this comparison guide.
15 mins
The Role of Predictive Analytics in Future Marketing TrendsMarketing has gone way beyond creativity vs. numbers. Now, it’s a data-powered forecast engine. Your future churn risk? Your top lifetime-value customers? Your next upsell moment? Predictive analytics already knows.
15 mins
Cohort Analysis: Understanding Customer Life Cycles for Better RetentionYour product isn’t broken, your timing is. Think about it: customers sign up, poke around, and disappear. Not because the product failed, but because no one noticed they were slipping away.
15 mins
Finally See What’s Driving Conversions with Cross-Channel AttributionIt’s not your fault. 78% of marketers say they can’t measure cross-channel performance (Kantar). The system might be broken, but cross-channel attribution makes it easy to put the pieces together.
10 mins
If Cookies Aren’t Dead, Why Do Marketers Act Like They Are?You're not alone if you've heard the buzz around cookieless advertising and wondered what the fuss is about.
10 mins
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