Read the latest news & updates from the OnSpot Data team including unique use cases, industry trends, product releases, and more.
New! Activate OnSpot Audiences for TikTok Campaigns
TikTok is one of the fastest growing social media channels worldwide, with an estimated 170 Million users in the United States. We are happy to announce that we now have…
From Impression to Conversion – Maximizing Return on Ad Spend
All marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising,…
Accurately Identify and Reach Tourists with OnSpot
Do you have clients that are in the tourism industry looking to bring more visitors to their destination? The suite of OnSpot Analytics, Audience building, campaign Activation, and Attribution measurement…
Filtered Audiences – Understand Visitor Overlap and More
The OnSpot team has released a new feature in our Data Management Platform this month. We are excited to announce that users now have the ability to filter or overlay…
Improve TikTok Campaign Results with OnSpot
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for TikTok in 2024 and how…
Improve Linkedin Campaign Results with OnSpot
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for LinkedIn in 2023 and how…
Improve Instagram Campaign Results with OnSpot
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Instagram in 2023 and how…
Improve Facebook Campaign Results with OnSpot
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Facebook in 2023 and how…
Accurately Capture Foot Traffic at Scale
There are many useful applications of location-based foot traffic measurement, including: Market research Site selection for a new location Location performance benchmarking Competitor conquesting Traffic analysis for OOH ad placements…
