skip to Main Content

Raising Cane’s Beats Competition During COVID Lockdown

TV Advertising in Nine Select Markets Drove Increased Visits to Target & Decreased Visits to Competitors


Raising Cane's sought to increase visits during the beginning of the COVID-19 lockdown in March - April 2020. Nine poorly performing markets were identified to promote their new curbside pickup service. It was critical to maximize the available budget and short campaign window with timely and accurate audience targeting.


Recent visitors to Chick-Fil-A, KFC, and Popeyes locations within these key markets. 


TV advertising was served to the competitor audiences from late March - early May 2020. Visits to all competitors and Raising Cane's restaurant locations were measured daily to analyze audience behavior and demographic makeup.


The ads drove 40,320 unique visitors for a total of 176,640 visits to Raising Cane's locations in all nine markets during this short time frame.

  • 362% higher total visitation vs. KFC
  • 396% higher total visitation vs. Popeyes
  • 12.73% higher repeat visits vs. all three competitors


In the highly competitive chicken QSR market during the beginning of the COVID-19 pandemic, OnSpot was able to deliver positive results for Raising Cane's. This was due to our ability to accurately target competitor customers, and reliably measure visitation results.

Back To Top