Quick Serve Restaurant Chain Increases Foot Traffic by 280%
An emerging QSR chain seeks to increase foot traffic using OnSpot's Managed Campaign Services.
Increase exposure and foot traffic to nationwide restaurant locations.
OnSpot implemented targeting in 3 specific areas:
- Previous restaurant visitors in the past 90 days
- Custom Trade Area audiences around each restaurant location utilizing population density to determine each radius.
- Previous competitor restaurant visitors in the past 90 days
Media was served via the OnSpot Integrated DSP for both mobile display banners and CTV in July and August 2023. A variety of promotional offers and menu items were featured in the creative assets each week.
- Display banner CTR increase month-over-month: 22%
- CTV VCR increase month-over-month: .15% - VCR averaged over 97% throughout the campaign.
- Foot traffic increase month-over-month: 280% across all restaurants nationwide for a total of 132,883 unique visitors during the campaign.
A variety of targeting tactics, combined with engaging creatives that were refreshed on a weekly basis produced great results in terms of campaign performance. This resulted in increased foot traffic to the restaurant locations over the 2 month period.