Financial Institution Achieves CTR 50% Above Industry Average
Through Competitive Analysis
The multi-channel approach drove brand awareness and engagement.
A trusted financial institution sought to raise awareness of their solutions and increase brand presence in new regional markets.
Consumers of over 250 local competitive banking institutions using OnSpot's precision hyper-local analytics.
The 6-week campaign was a multi-channel strategy deployed via digital and direct mail to the households identified in the competitor audience.
11.8% CTR – the industry average is 0.23%
- 75% landing page conversion rate
Focusing on a specific set of local competitors, combined with a dual-channel approach for media execution resulted in an increase in brand awareness, combined with true interest in the institution's offerings as evidenced by the high landing page conversion rate.