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Financial Institution Achieves CTR 50% Above Industry Average

The multi-channel approach drove brand awareness and engagement.

bank sign and buildings


A trusted financial institution sought to raise awareness of their solutions and increase brand presence in new regional markets.


Consumers of over 250 local competitive banking institutions using OnSpot's precision hyper-local analytics.


    The 6-week campaign was a multi-channel strategy deployed via digital and direct mail to the households identified in the competitor audience.


    • 11.8% CTR – the industry average is 0.23%

    • 75% landing page conversion rate


    Focusing on a specific set of local competitors, combined with a dual-channel approach for media execution resulted in an increase in brand awareness, combined with true interest in the institution's offerings as evidenced by the high landing page conversion rate.

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