We have added new publishing options for users of the OnSpot platform + Integrated DSP to select the device type(s) you would like to serve your media on. The options now include Desktop/CTV device targeting, or both mobile and Desktop/CTV targeting.
The Desktop/CTV publishing option uses our cross-device graph to match Mobile Ad IDs identified in the audience you’ve built with associated Desktop and/or CTV devices in the household of the original audience. This allows for 1:1 targeting at the IP address level for improved campaign performance, as opposed to other DSP providers that target a range of IP addresses.
When publishing to the OnSpot Integrated DSP, there is a new menu allowing you to select between Mobile, Desktop/CTV, or both. You can also select extensions and scheduling options as usual.
When viewing the Audience Library in the OnSpot Integrated DSP, you will now see a filter to view “Mobile Audiences,” or “Desktop/CTV Audiences.”
When building a line item, be sure to confirm which device type you are targeting in the “General Settings” section:
Next, when defining your audience targeting, search for mobile audiences in the “Mobile Audience” search field, and Desktop/CTV audiences in the “Desktop/CTV Audience” search field.
Note that the device type in the “General Settings” must match the corresponding audience defined in the “Targeting” settings. Example: desktop must be selected as the device type with a desktop audience selected in the targeting settings.
Please contact your OnSpot support team member for more information.
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